Affinity crm4/10/2023 ![]() Here's an exclusive look at the pitch deck Affinity used to raise its recent funding. It's ability to capture meetings, calls, emails, documents and notes between teams is amazing. It offers Affinity CRM, which delivers relationship insights. Recommended this product Review of Affinity After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes. Plus, he added, "I probably spend several hours in the platform every day." Affinity is a company that develops a relationship intelligence platform for dealmakers. It's "very rare" for Menlo to find investments through buying startups' products, but Affinity's fast growth and dominance in its space stood out, Sosin told Insider. Advance Venture Partners, Sprints Capital, Pear Ventures, Sway Ventures, MassMutual Ventures, Teamworthy, and ECT Capital Partners also participated. The pitch won over Menlo's Tyler Sosin, whose firm led Affinity's $80 million Series C round, which values the company at $600 million. "So the first thing we focused on communicating was just how we view the world." "Being a user of the product doesn't mean that you understand the macro thinking behind it," Zhou told Insider. But getting VCs to back a company is a different matter than selling them a product. Since cofounding the company in 2015 with Shubham Goel, Zhou, Affinity's CEO, had signed up customers such as Kleiner Perkins, Lightspeed Venture Partners, and SoftBank.Īffinity bills its CRM software as a better alternative to competitors like Salesforce for industries built on slow-boil relationships such as venture capital. The firm was already a customer of his company, Affinity, which makes customer-relationship management (CRM) software for dealmakers in fields such as venture capital and private equity. See the pitch deck Affinity used to convert Menlo from a customer to an investor.Īs Ray Zhou prepared to pitch his startup to Menlo Ventures, he knew he didn't have to explain the product.Menlo used Affinity's software, but the cofounders needed to share their broader vision. ![]() Affinity raised $80 million in a Series C funding round led by Menlo Ventures. ![]()
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